How the Scrunchie BeganIn the early 1980s, a woman by the name of Rommy Revson created the scrunchie. The idea for a new hair accessory came to businessman and fashion designer Revson after he observed that women's hair was frequently broken and damaged by conventional hair ties. She set out to design a hair tie that would be kinder to the hair while still maintaining its hold.
The Scrunchie's AscentDue in large part to the great television program "Dynasty," where the heroines frequently wore scrunchies as a part of their glam costumes, the scrunchie swiftly became fashionable in the 1980s. The scrunchie quickly rose to the top of the must-have accessory list for women of all ages, from young schoolgirls to seasoned executives.
The scrunchie gained popularity in the fitness industry as well since it was a cozy and safe solution to hold back hair while working out. The scrunchie, which was frequently worn in darker hues like black or burgundy, became a mainstay of grunge fashion as the movement carried on throughout the 1990s.
The Scrunchie's DeclineEven though it was widely used, the scrunchie lost favor in the early 2000s. The scrunchie was considered out of date and undesirable as fashion trends turned toward sleeker, more minimalist looks.
But the scrunchie never really went away. Many women continued to like it as a favorite accessory, especially those who preferred comfort and practicality over fashion.
The Scrunchie's RevivalThe scrunchie has seen a rise in popularity in recent years. Thanks in part to its reappearance on high-fashion runways and the endorsement of stars like Ariana Grande and Bella Hadid, it has once again become a popular accessory.
Designers have experimented with various fabrics, patterns, and decorations to reinterpret the scrunchie in fresh and imaginative ways. As a trendy item that combines fashion and technology, scrunchie Apple Watch bands have also gained popularity.
The scrunchie has a lengthy and fascinating history, to sum it up. The scrunchie has evolved and adapted to shifting fashion trends from its beginnings as a hair tie intended to be soft on the hair to its current position as a popular fashion accessory. Its continued popularity among women today is proof of its enduring allure and adaptability.